
Client
Arnoldo Mondadori Editore
Brand identity Oscar
Keywords
identity, corporate identity illustration, video, packaging
Year
2011
Credits
photo Omar Sartor; illustration Lucio Schiavon; video production Magoga
“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read”.
This quote by Groucho Marx gave us the idea to create Oscar the dog, trusted friend of every reader: it was designed by illustrator Lucio Schiavon and protagonist of all Oscar Mondadori communications and publicity from 2011 to 2014.











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