Advertising campaign SS16

Client
Nalini

Project

Advertising campaign SS16

Keywords
advertising, campaign, photo

Year
2016

Credits
photo Timm Kölln

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This project is about telling a story of authenticity and passion and much more. It is also about emphasising the technologic value of an exclusive product, whilst conveying the warmth of the human touch.

The new pay-off “Ride Authentic” appears now as a symbol of how Heads built and consolidated the brand equity of a historical Italian cycling brand, piece after piece, through every communication material: product, packaging, sale point, merchandising, website.

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