
Client
Nalini
Advertising campaign SS16
Keywords
advertising, campaign, photo
Year
2016
Credits
photo Timm Kölln
This project is about telling a story of authenticity and passion and much more. It is also about emphasising the technologic value of an exclusive product, whilst conveying the warmth of the human touch.
The new pay-off “Ride Authentic” appears now as a symbol of how Heads built and consolidated the brand equity of a historical Italian cycling brand, piece after piece, through every communication material: product, packaging, sale point, merchandising, website.






Related projects
-
Nalini
Nalini - 2017
-
Advertising campaign FW16
Nalini - 2016
-
Advertising campaign FW15
Nalini - 2015
-
Advertising campaign SS15
Nalini - 2015
-
Advertising campaign Royal Prime
Risport - 2022
-
Brand concept Kima RT
Scarpa - 2022
-
Vitas brand concept & strategy
Snauwaert - 2022
-
Prince World Tour
Pinarello - 2019
-
Brand identity
Bicycle Line - 2017