Advertising campaign SS16

This project is about telling a story of authenticity and passion and much more. It is also about emphasising the technologic value of an exclusive product, whilst conveying the warmth of the human touch.

The new pay-off “Ride Authentic” appears now as a symbol of how Heads built and consolidated the brand equity of a historical Italian cycling brand, piece after piece, through every communication material: product, packaging, sale point, merchandising, website.