Brand identity

Outly is a brand new word that describes a new idea of outlet: small, pleasant and elegant, located in a city centre or in major designer outlets.

The coordinated image plays on three essential geometric shapes and three colours which combine to shape the logo. Modularity is a key feature also for the interior architecture of the stores, designed by Heads in collaboration with Zaven.

From the brand’s launch in 2008 to date, Heads has curated Outly’s advertising, visual merchandising, and digital presence – building and maintaining the website and managing the social media channels.