
Client
Outly
Brand identity
Keywords
Identity, corporate identity, advertising, photo, video, store design, social
Year
2008
Credits
Store design Marco Zavagno
Outly is a brand new word that describes a new idea of outlet: small, pleasant and elegant, located in a city centre or in major designer outlets.
The coordinated image plays on three essential geometric shapes and three colours which combine to shape the logo. Modularity is a key feature also for the interior architecture of the stores, designed by Heads in collaboration with Zaven.
From the brand’s launch in 2008 to date, Heads has curated Outly’s advertising, visual merchandising, and digital presence – building and maintaining the website and managing the social media channels.







Related projects
-
Social case history
Outly - 2016
-
Advertising campaign SS21
EMC - Everything Must Change - 2021
-
Advertising campaign SS20
GUM Design - 2020
-
Advertising campaign SS20
EMC - Everything Must Change - 2020
-
Advertising campaign SS20
Rossignol - 2020
-
Advertising campaign SS20
Il Gufo - 2020
-
Kids Creative Lab 20
OVS Kids - 2020
-
Advertising campaign FW20
GUM Design - 2020
-
Social SS20
GUM Design - 2020