Advertising campaign FW07 Underwear

Heads has been managing the advertising campaigns for OVS men and women’s underwear since 2007, involving, for the first time, internationally acclaimed photographers like Christophe Rihet, Scott Schuman and Mikael Jansson.

Inspired by a delicate and natural beauty, the FW07 Underwear campaign is shot among the mountains in Chamonix. Christopher Rihet’s lens is able to warm up and render intimate the cold landscape of the Alps, capturing it in the cocoon-like atmosphere of the morning fog.