Advertising campaign FW07

In 2007, the OVS brand repositioning route begins: Heads manages the advertising campaigns for adult men and women, setting them in iconic and inspirational cities. For the first time, it involves internationally acclaimed photographers like Christophe Rilet, Scott Schuman and Mikael Jansson.

The campaigns from 2007 to 2011 take the form of short travel stories, in which the city is the co-star.

For FW 2007, the setting is Paris: the skies of Ville Lumiere are the background to the autumn-winter collection shot by Christophe Rihet in a sort of short film in images which captures the romantic and bohemian mood of the collection.