Heads / OVS con WWF - KCL C'è di mezzo il mare

Client
OVS Kids

Project

Kids Creative Lab 20

Keywords
special project, identity, design, co-marketing, edutainment project, illustration, digital, event

Year
2020

Credits
illustration Daniele Frattolin; video Magoga; content D&F

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Kids Creative Lab is the educational project designed by Heads for OVS since 2012 and addressed to Italian primary schools. After the collaboration with Peggy Guggenheim Collection - which accompanied the first editions - a partnership with WWF was activated last year.

C'è di Mezzo il Mare is the title of the 19/20 edition: a name that underlines that the sea is the most involved and threatened by man-made pollution. A name that encourages children not only to say but above all to do something to protect our Earth.

The aim of this edutainment project is to actively involve new generations, stimulating the search for creative and innovative solutions on the problem of plastic in nature.

Heads takes care of the entire image of this special project, coordinating the development of teaching materials, website, online communication and offline communication through illustrations and digital activities. Because of Covid-19 pandemic, there was no possibility to organize a final event like every year - which includes the cleaning of beaches by children. The project was however completed with a video story that gives life to characters created by children's imagination.

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