Advertising campaign FW16

Client
OVS Kids

Project

Advertising campaign FW16

Keywords
advertising, campaign, photo

Year
2016

Credits
photo Luciano Pergreffi; styling Floriana Colangelo; set design Elena Borghi

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Heads has been managing the communication of the OVS Kids brand since 2014, collaborating with photographers like Luciano Pergreffi, Rocco Bizzarri and Benny Horne.

In the campaigns shot outdoors - Cote D’Azur, South Africa -, like those shot in the studio, Heads represents the spontaneity and immediacy of the world of kids and adolescents.

The FW 2016 campaign interprets the spirit of the brand which merges beauty and accessibility with Luciano Pergreffi’s shots, through the simplicity of a white background and the use of props related to the season’s theme.

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