OVS People

Keywords
special project, social, contest, influencer engagement, identity

Year
2015

OVS People is the community of brand ambassadors selected each month through the website ovspeople.ovs.it, who share and become spokespeople for the brand’s values: socialness, positivity, curiosity and spirit of adventure.

Every month, OVS People take part in exclusive initiatives and events and share their own interpretation of the OVS spirit through their social platforms. Their posts are collected on the OVS People platforms and shared on OVS’ social profiles.

Since 2015, Heads has curated the project in its entirety, from concept, to graphics, to programming, to management of the relationship with the brand ambassadors and contest procedures.