Project

Prince World Tour

Keywords
special, digital, social, contest, identity, naming

Year
2019

Credits
development Atrio

Pinarello appoints Heads to develop a strategy for promoting Prince, the iconic long distance bike.

The main benefit of the product is the performance on the long distances, the target is global and digital. So it is born The Pinarello Prince World Tour contest, a one-year epic adventure dedicated to all long distances lovers. The goal? Reach the distance of 40.000 km - equal to the earth's circumference - in the a relay with your friends.

The communication project starts from concept, naming, logo, brand image to arrive at the creation of the official website and its communication on social media.