Brand concept POR FESR

Heads provides, to Regione del Veneto an integrated service for the design and implementation of communication, information and advertising expected in the Communication Strategy of the Regional Operational Program of the European Regional Development Fund (POR FESR) 2014-2020.

For the FESR, Heads design a communication campaign with an institutional positioning that is at the same time modern. The general concept established the supporting elements: the territory and its growth. The elements are explained in a key visual, that identify the Venetian territory through the graphic line of geographical borders cut out in a majestic tree, a symbol of the growth of the productive and social sector. In this same visual there are graphic elements and symbols (scale, asterisk and bar) that help to identify the axes of the Fund. A key message strengthens the concept of growth, with a differentiated communication to better inform what the program represents: its axes and its priorities. The concept for the subject campaigns aims to give a concrete voice to those who have been able to take advantage of the resources provided by the FESR, with the stories of the beneficiaries of the Fund who become protagonists-testimonials.

The concept is adapted in all operational tools for the communication of the Fund: informative material and gadgets, events, videos, social and web formats.