Brand concept POR FSE
advertising, identity, video, social, photo, event
photo Nicola De Marchi; video Alessandro Carlozzo
Heads and Dekmatis develop the concept and the implementation of information campaign and advertising for the Regional Operational Plan of the European Social Fund (POR FSE) 2014-2020. Through communication tools for the implementation of the actions foreseen by the Communication Strategy, Union citizens are being informed about the role of cohesion policy of the European Social Fund.
The campaign features people who become real testimonials of the FSE possibilities. The concept of the campaign is declined in the user's information channels: informational and promotional material, events, media campaign, social media, website and press office.