Advertising campaign FW20

The style of the FW20/21 lookbook created by Heads for Rossignol Apparel thrives on contrasts between the colors of the historic brand's garments and those of the background.

While Paolo Musa's photography captures the casual expressions of the models who interpret the garments through natural poses, the different colors help to differentiate coherently and in a distinctive way the various ranges of the collection.

Also the adaptation of the various materials is handled by Heads, which manages the creation of contents for the website and social media, as well as paper content for printing and posting.