The Band of Heroes

The Band of Heroes is the special project designed and produced by Heads, in collaboration with Oze Tajada, to promote the Hero collection by Rossignol. A celebration of the racing world, a hymn to courage, speed and competition, an illustrated project exclusively created for Rossignol.

Two heroes are guided by a wise master who holds the power of the Green Light: synonymous with victory, the dream of every participant in any competition. Because Only the Best Gets Green, Only the Best Becomes a Hero.

Ros the master, the keeper of the Green Light secret. He will share it only with those who can prove to him that they deserve it.
Abe the skier, the fastest skier ever. He has never lost a race, the green light is always waiting for him at the finish line.
Vic the biker, the most agile cyclist in the world. Nothing and no one can stop him, he has never seen a red light.

The storytelling developed by Heads describes the Hero Collection in an unprecedented way, strongly emphasizing the characteristics that inspire it: the races, the competitive spirit and the exceedances. The campaign starts on Rossignol social networks to reach the site and the points of sale.