Brand Identity Salone Nautico

Venice hosts an international event after years - the Yachting Expo - and appointed Heads for defining its naming, trademark, corporate identity and communication concept.

This way, Salone Nautico Venezia comes to life as the place where “The art of Shipbuilding is back home”.

The nautical language guides the project, from concept to graphic design. The trademark quotes the Maritime International Code of Signals, its geometric textures and primary colors. The communication explains its iconic approach and essential tone.