Brand concept Kima RT

Client
Scarpa

Project

Brand concept Kima RT

Keywords
concept, advertising, campaign, video, website

Year
2022

Credits
photo HEADS Production; motion Paolo Luca

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What if every trail runner's dream was to reduce physical effort?

After years of research Scarpa achieved this exact dream by designing the Golden Gate Kima RT. They created the perfect shoe capable of saving energy for the athletes. HEADS supported this dream in the concept, the copy strategy, the advertising campaign, the video editing and in the creation of a landing page. A record-breaking omnichannel communication, from the valley to the top. Just like the records Manuel Merillas set in 2021 with a pair of Kima RT on: Monte Bianco in 6h 35’18” and Monte Rosa in 3h 59’ 18”.

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