Advertising campaign FW17

Skap is a fashion brand owned by a large Chinese group which turned to Heads to redesign its logo and communication and to reposition itself in a higher segment, closer to the Made in Italy.

The concept of the Urban Promenade associates the brand with city life and an international style.

The launch campaign was shot in Paris by the photographer Christophe Rihet, in some of the city’s most iconic locations: Trocadero, Louvre, Pont Alexandre III. This is the first in a series of reportages on fashion cities.