Brand identity

Client
Steve J. Key

Project

Brand identity

Keywords
identity, corporate identity, logo, advertising, photo

Year
2012

Credits
Photo Francesco de Luca

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Back in 2012, Heads not only communicated a new collection of casual menswear, but also invented the brand name and the related story behind it.

That’s how the character of Steve J. Key developed: he was the legendary migrant who crossed the oceans during the 1920s bringing nothing with him but a pair of pincers.

Years later, his imaginary descendant started to produce a clothing collection inspired by him: all the products give value to craftsmanship and to meticulous care for details.

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