Brand identity

Back in 2012, Heads not only communicated a new collection of casual menswear, but also invented the brand name and the related story behind it.

That’s how the character of Steve J. Key developed: he was the legendary migrant who crossed the oceans during the 1920s bringing nothing with him but a pair of pincers.

Years later, his imaginary descendant started to produce a clothing collection inspired by him: all the products give value to craftsmanship and to meticulous care for details.