Advertising campaign SS18

Stonefly has always made the technological research of comfort its key objective, without ever sacrificing design and the aesthetic care of its footwear.

“Comfort is not a crime” is the concept of the SS18 Stonefly campaign, the response to one of the most abused clichés in fashion that says you need to suffer to be beautiful. Comfort is not a crime, and the proof, the “evidence” as the police would say, are the Stonefly shoes themselves, able to merge apparently incompatible aspects like design and comfort, elegance and practicality. The result is a campaign that communicates a new, younger and cheekier image of Stonefly which, nevertheless, connects to its history and preserves the heritage of the search for “total comfort”.