24x1 hour Relay

In 2019 Heads worked with Telethon Udine to design and develop the 21st edition of the 24x1 hour Relay communication. This ludic running event, created with the aim of raising funds for research against rare genetic diseases, took place on the streets of Udine for 24 hours, involving 15.000 runners and 660 teams.

For the 2019 edition Heads redesigned the CUST (Udinese Telethon Relay Committee) logo and visual identity of the relay, declining it on various communication materials, combining footrace, location and scientific research in a single artwork.