identity, corporate identity, photo, catalog, digital, website
photo Francesco De Luca
Heads developed a corporate identity and brand equity project crossing between editorial and digital communication, storytelling and art, aimed at turning Tonon into a brand of content.
The simple but impactful language was born from the design of the new stencil logo, which in institutional materials, was associated with white, black and geometric lines. Transparency, fundamental for Tonon, was also introduced into the visual identity through a die cut on the catalogue cover. To celebrate Tonon's continuous search for excellence, some of the many pizzaioli who choose his mozzarella every day were interviewed. Finally, the new website and an information leaflet respond to the need for communicative clarity regarding the vision and the production methods.