identity, art, events, video
video Alessandro Carlozzo; graffiti CIBO
Heads followed Tonon breeders side by side during the Transhumance to tell the story of a path with a thousand-year tradition. A step back in time along the paths that lead from one pasture to another in the sign of animals and environment.
Heads also helped bringing color to the Tonon festival, when the dairy opened its doors to all employee families to show them how mozzarella is made. A day dedicated to one of the most famous Italian product.
Together with CIBO, an Italian street artist famous for covering offensive graffiti with murals depicting food, Heads supported Tonon's desire to defend the right causes. The collaboration led to the illustration, in the factory and on merchandising, of the mozzarella production chain as a real form of art.