Advertising campaign Spring 22

Nature, sun, fresh air.

For UPIM Spring 2022 we played with these seasonal elements, portraying dreamy and relaxing times. Rocco Bizzarri shot this collection launching two brand new lines: the Holistic and the Essential line for women and men. Casual clothing ideal for both free time and daily activities. Last but not least, we celebrated denim and all its shades and uses.