Brand identity

On the peaks of Porta Vescovo, at the highest point reached by the ancient bread route: here you’ll find Viel dal Pan, the only gourmet restaurant in the Dolomites located above 2500 metres of altitude.

In this charming location, every day chef Ivan Matarese proposes a refined cuisine that combines knowledge and creativity with flavors, aromas and colors, transforming tradition into a new experience.

Heads designed the restaurant’s visual identity, curating its communication for events and special occasions, social media presence and digital PR.