Heads / WeCosmoprof 2020

Client
Cosmoprof

Project

WeCosmoprof 20

Keywords
advertising, campaign, photo, video

Year
2020

Credits
video Paolo Luca

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In March 2020, Cosmoprof was forced to cancel the Bologna fair and face a new challenge: reaching the worldwide community of the beauty industry without the traditional physical event.
Here comes WeCosmoprof, the first Cosmoprof Worldwide e-event. Heads takes care of the whole coordinated image, from the logo to the online and offline adaptations.

The chosen visual is a strong reference to the element of the pixel, an immediate link to the digital world. The extensive use of animated techniques becomes a further celebration of the digital universe, which has made it possible to create a new format of events for the brand.

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