WeCosmoprof JUN 20
identity, advertising, campaign, digital, social, video
video Paolo Luca
In March 2020, Cosmoprof was forced to cancel the Bologna fair and face a new challenge: reaching the worldwide community of the beauty industry without the traditional physical event.
Here comes WeCosmoprof, the first Cosmoprof Worldwide e-event. Heads takes care of the whole coordinated image, from the logo to the online and offline adaptations.
The chosen visual is a strong reference to the element of the pixel, an immediate link to the digital world. The extensive use of animated techniques becomes a further celebration of the digital universe, which has made it possible to create a new format of events for the brand.